Here are some videos with valuable information about the tactics of some retail stores:
- Do your homework!
- More 5 Star Reviews than anyone in Town. The average mattress shopper visits only 2 or less places before he buys. (Most people just assume that these are the prices). That is why these high priced retail stores are able to exist. Most people visit 1 or 2 of these high priced national chains and soon think that they must pay $1,500 t0 $4,500 for a great mattress. Of course some pay these exorbitant prices because they want the very best. At the very least they settle on a mattress for $1,000-$1,500 and the big store just made $500-$1,000 profit. (It doesn’t take long to understand how they afford $10,000 per month in rent)
- Mattress Firm is good for investors but bad place to buy a mattress.
- Mattress Firm is by far the largest Mattress Retailer. The company went public in 2011. (According to The Motley Fool Website) They sold 1 Billion dollars worth of mattresses in 2012. Since that time the company has shown a “margin” of 2.8%. Why is that important to mattress buyers? Because Mattress Firm is focused on this low margin. They have to increase that margin in order to please stock holders and remain in business. How are they supposed to do that? By decreasing manufacturing costs. At the same time they have to undercut their competitors prices in order to attract buyers. That is why mattress shoppers should avoid Mattress Firm. The quality of their mattresses is not up to par. The small discount mattress stores that are popping up in every town and city have the competitive advantage when they are focused on quality.
- If it were not for the investor’s money, Mattress Firm would be out of business within a few days. Their business model is focused on making the investors happy and not the mattress purchaser. Educate yourself on what quality components go into a mattress before you buy. Don’t believe those advertising gimmicks. Have you seen the Mattress Firm advertisement that says: ”Your mattress doubles in weight in 8 years due to dead skin”? Does that sound like a company that you can trust?
- Name Brands: (“I only buy name brands like Serta or Sealy”) is often what I hear. The fact is that our mattresses and theirs are made the same way with the same materials. You just pay a little more for those brands to help them advertise their name. While you are shopping for a new mattress you should make a point to visit “Big Lots” and sample the Serta mattresses. Then visit our store for a comparison. You will find that we offer a much better value when compared side by side.
- Another misconception is that Sams Club or Costco has the best prices on everything. After all they have the best prices on everything else, why not mattresses? So you grab a mattress set that looks good off the rack for $600 and take it home to try it out. Meanwhile you could have gotten a much better mattress and a much better fit for less than $600 at my little discount warehouse. In addition, the quality that they carry is mid-grade. In order not to disturb the relationships that Sealy and Serta have with their national firms, they make sure they offer a lesser quality.
- Sleep Number (air beds) These beds get mixed reviews. Often one person likes them while their partner does not. Some people compare them to expensive camping mattresses. If you are going to pay over $3,000 for one of these I believe that you would be much happier with our top of the line latex mattress at 1/3 the costs.
- Try shopping at some different types of mattress stores:
- Below are some of our competitor’s that you should make a point in visiting:
- Mattress Firm (343 S. College)
- Ashley Furniture (5309 Carolina Beach Road)
A Goodnights Sleep Store College Road (Went bankrupt only one store left in town and owned buy Mattress Capital)
The more you’re educated the better chance you have to get the very best investment possible for your personal budget. All I ask is that you include my warehouse in your search. I don’t believe that you will be disappointed and know that I will likely make a new friend and customer.
What To Look For When Buying A Mattress The number one rule when shopping for a mattress is lay on it. It’s just like buying clothes, shoes or a car. You have to try it just like you would when you sleep on it. The mattress should be supportive enough so that you don’t have the “hammock effect”. If your butt is lower than your head then at around 2:00 A.M. your back will start to hurt. You should be horizontal with no curves. Once you get the support then it’s completely personal preference from there with regard to softness. Come in and try ours out. Some people come in and lay on it for an hour to be sure which one fits best. Anyone is welcome to do that. We look forward to hearing from you. Happy Shopping Comfort Gone are the days when a mattress had to be hard-as-a-board to be good for you. A too-hard mattress may only succeed in putting your shoulders and hips to sleep. You’ll sleep best when your bed helps you feel cradled in comfort, cozy and secure. Today’s top quality mattress/foundation ensembles are built for superior comfort. Luxurious new cushioning materials and extra-soft surface treatments create a plusher, more comfortable feel. Support Correct support is the essential ingredient for a healthy body. A good mattress and foundation will gently support your body at all points and keep your spine in the same shape as a person with good standing posture. Pay special attention to your shoulders, hips, and lower back—the heaviest parts. If there’s too little support, you can develop back pain. But if the mattress is too hard for you, you can experience uncomfortable pressure. A word about “firm.” Don’t rely on product labels to tell you which mattress will give you the right support. One manufacturer’s “firm” may feel harder than another’s “extra firm.” The only way to find out if the support is right is to lie down and try. Durability It’s the quality of the materials used and how they’re put together that determine how long a mattress and foundation will provide the comfort and support you bought them for. The best assurance of good performance over a good many years is to buy the highest quality sleep set you can afford. A word about the warranty. Don’t look to the warranty to tell you how long to keep your mattress and foundation. It’s there to protect you against product defects, not against the gradual loss of comfort and support. A sleep set may still be usable after 15 or 20 years, but it’s not giving you the good night’s sleep you deserve. Space Cramped quarters can turn sleeping into a nightly wrestling match. A healthy sleeper moves anywhere from 40-60 times a night, including some dozen full body turns. You need freedom of motion while you sleep and to help you relax while getting to sleep. If you sleep with a partner, be sure to select queen or king size. Both are not only wider, but several inches longer than the standard “double” (full size), which offers each sleeper only as much space as a baby in a crib. (Below are details that you may be of interest) Mattress 101 Who made the Sealy, Simmons, Serta or Sterns & Foster Mattress you see at the big furniture store? Was it made in a factory they own? Probably not. Several years ago the big mattress companies moved their operations to southern states to lower labor costs. With the cost of diesel fuel today it’s not cost effective to ship mattresses all over the country so what’s their solution? They contract other factories to make their product, apply their brand label and then ship them to stores. As an example, all King Coil mattresses sold at Haynes and Sleepys over the last several years were not made at a King Coil facility. They were ALL made by Paramount Mattress Factory in Norfolk, VA. Most consumers have no idea where their mattress was assembled. They use the same springs, padding, foam, and ticking materials in these “Factory” mattresses that are in the “Brand Name” mattresses. What does this mean to you as a buyer? Same mattress, less money. It really is that simple! In fact they make two-sided mattresses that you can buy for a lot less than the famous name single sided models. Today there are really only two mattresses brands that are manufactured and distributed exclusively by company owned facilities, Tempur-Pedic® and Select Comfort®. What is the price for doing business this way? It’s not too bad really, if you don’t mind spending as much for a mattress as a good used car! 2-Sided Mattresses The NO-FLIP mattress fad has proven to be a success for manufacturers, and an outright failure in the eyes of the consumer. Simmons first introduced the one sided No-Flip Design in 2000. Simmons claimed that their new mattress was not only an improvement, but was also a more maintenance free mattress compared to its two-sided predecessors. Not to be out done Spring Air introduced The NeverTurn™ Mattress. Many other mattress manufacturers followed their lead with single sided beds and maintenance free ad campaigns such as Sealy and Serta. Life expectancy of a mattress has dropped from between 12-15 years, down to 5-7 years. The era of disposable mattresses has to end. In a world that needs to focus more on renewability, and recycling, it is imperative that we eliminate the wasteful practice of manufacturing “can’t flip” mattresses. Sealy, Simmons, Stearns & Foster, Serta, Spring Aire, Tempur-Pedic, Select Comfort, etc. Not one of those companies makes a bed that can flip. (But we have them because they are great and people love them)! This is a tough pill to swallow, consumers are more limited than they used to be, and most don’t even know it. In July of 2007 a new federal fire safety standard went into effect on all mattresses sold in the United States, and it was a costly test to pass. Each bed tested has to pass the fire regulations and it costs thousands of dollars per mattress. This drove many small mattress manufacturing companies out of business (much like small gas stations were driven out of business when tanks needed to be replaced; an unintended consequence). It consolidated the industry into primarily the big players listed above. Now if you are looking for alternatives, you have to know where to look. Furthermore, while you’re out there shopping they might even tell you no one makes two sided mattresses anymore, an untruth that our customers report having been told at competitors stores frequently. Through the years manufacturers and mattresses have changed; waterbeds have faded into a novelty, pillow-tops and ultra plush mattresses have arrived, memory foam, and adjustable air mattresses have advertised their way into the forefront, and “no flip mattresses” have taken over. When one sided beds entered the market place consumers looked on the concept with skepticism. When the manufacturers claimed that the beds would last just as long, the consumer asked “How can it?” The materials were the same; though manufacturers claimed they were better. The polyurethane foam in most mattresses breaks down, compressing roughly 20 % every 5 years. If one were to believe what they said, then some miracle had to be at work. Unfortunately for consumers, there are no mattress miracles, and saggy mattresses have ensued. Here is what differentiates a one sided bed from a two sided bed: when you sleep in a spot on the mattress you compress the foam only in that area; after a few weeks, or months you will be able to see a defined difference between where you sleep and the rest of the bed. If there are two people then you will develop a crest in the middle of the mattress over time. If you rotate your mattress head to foot, you will still be sleeping in mostly the same place, but you will vary it slightly. However, the crest in the middle will remain. After a couple of years it will get more and more defined, to the point that your mattress will look like two hammocks side by side (over 2” sags on each side have been reported on mattresses under 2 years old). It will often be uncomfortable, but not saggy enough to meet the warranty requirements. This could be avoided by flipping the mattress over. When you flip the bed, the weight of both you and your mattress will be distributed across the entire surface on which you had been sleeping. The majority of the pressure will be on the areas which you had not compressed, resulting in flattening of the mattress as you wear the other side. The durability of a two sided bed then becomes significantly greater; potentially 2-3 times as long. So why do most stores still carry only one sided mattresses? Brand name recognition and profit margins! Someone who has owned a Simmons or Sterns & Foster for 15-20 years may want to get another one. Unfortunately for them Simmons or Sterns & Foster today is not the same company of 20 years ago. They are making a completely different product, and are owned by completely different people. Mattress Materials Did you know that there are only two innerspring manufacturers in the United States, and one of those companies has an overwhelming market share? Leggett & Platt is a four-billion dollar a year corporation that manufactures more innersprings than any other company in the US. Sealy, Simmons, Serta, Sterns & Foster don’t own steel plants nor do they “turn” their own springs. What they do, as well as any other mattress company you can think to name is use innersprings from Leggett & Platt. Our Factory uses the same innerspring units. What about foams and padding? Another company you may have heard about, as they have been based in Richmond since 1957, is Carpenter Company. They are an International Company and the largest manufacturer of cushioning products for the bedding and upholstery industries in the world. Once again, all the big name mattresses use their foam and cushioning products. We use them also. You might ask: What about memory foam like in the Tempur-Pedic beds? Just do a Google search for “Memory Foam Products” and have a few hours on your hands. Their foam is nothing special, but they don’t want you to know that. Visco-Elastic Memory Foam is available from several sources in various weights. The bottom line is this: No matter the brand label, marketing hype, salesperson’s story, fancy store or high prices….all manufacturers use the same suppliers. Simply put no one makes a mattress, they assemble them from supplied products. And the list of suppliers is a whole lot shorter than you might imagine. As for construction techniques, the manufacturing process is the same in every factory. They all buy the same assembly machines from the same suppliers. All they really do is customize the outer quilted fabric from brand to brand and model to model. Some have a little more of this foam and a little less of that foam so they are different and special, or so they can be marketed as such. All this should cause you to ask yourself a question. Why should I pay more for the same materials and construction techniques just because the higher priced mattress has a label with a name I’ve seen advertised on TV? You shouldn’t! FOAM ENCASEMENT: Foam encasement is not preferred over the more expensive reinforced metal edges. It is a way for manufacturers to cut corners. Generally when a mattress is foam encased the manufacturer has reduced the expensive steel by 1/8 percent. It seems fine in the showroom but does not hold up in the long run. It is pretty easy to tell good quality of Memory foam “Tempur-pedic Style” mattresses. Press your hand down into the foam. If it springs right back it is not good memory foam. If the impression stays for a few seconds, that indicates that it is high density and quality memory foam.